Business Practice Essentials for Graphic Artists by Graphic Artists Guild, Inc.
Business Practice Essentials for Graphic Artists is one of three books in THE PRIMER SERIES published by the Graphic Artists Guild. THE PRIMER SERIES begins where your art school or college education left off. You've developed and honed the artistic and technical skills necessary to become a graphic artist, but you also need the business skills to make a living at your craft and the legal knowledge to protect your most important asset—your intellectual property. THE PRIMER SERIES will not only help you get started in the business world but will prove to be a useful resource that you can turn to again and again throughout your career. The series is invaluable to graphic artists who are self-employed, those who want to start their own design firm or studio, and those who want to sell or license their art. However, even artists working on staff will find useful information about trade practices within the industry that will make them better informed employees.
Business Practice Essentials begins with the professional relationships illustrators and graphic designers will develop in their careers and the ethical standards needed to maintain good working relationships with clients and other professionals. The next chapter discusses such essential business practices as negotiating, pricing work, getting paid, marketing and self-promotion, and maximizing your income. The chapter on standard contracts and business tools explains seven basic types of contracts, what to include in a contract, and how to resolve contract issues. The chapter is supplemented with the Appendix of model contracts and forms that you can modify for your own use.
The book continues with salaries and trade customs for staff positions as a point of reference for graphic artists seeking employment and for self-employed artists trying to determine what to charge for their services. The next chapter discusses the work of the Graphic Artists Guild, a professional organization whose mission is to promote and protect the economic interests of its members and who is committed to improving conditions for all graphic art creators and to raising standards for the entire industry. The final chapter provides useful resources and references—books, publications, professional and legal organizations, websites, national conferences and trade shows, etc.—that will help you continue to learn and grow as a professional.
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