The Hidden Agenda - Kevin Allen

The Hidden Agenda

By Kevin Allen

  • Release Date: 2012-04-17
  • Book Genre: Business & Personal Finance
Our rating: 5/5 stars

Score: (From 0 Ratings)
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The Hidden Agenda by Kevin Allen

Each of us pitches ideas every day. Regardless of what idea we’re selling—or who we’re selling it to—it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen’s approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time.

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Book Reviews

  • Awesome awesome awesome

    By Noisedata
    Really good content, it will change the way you approach and conversate with customers...
  • I wish I could send this to my CEO

    By Empathical Leader
    While reading this book, I realized how I could now describe a skill set that I've already utilized for many years. I felt pride swell inside that I possessed this quality that has always served me well and it is relevant enough for a book to be focused to. The book gave me insight on how to further nurture my skill set and teach it to others. I caught myself several times wishing that I could recommend this book to my CEO (I am a direct report to) and HR manager; both being exceptional men but proverbial "bulls in a china shop" in identifying and connecting to the hidden agenda. Thank you Mr. Allen for this treat of a book!

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