Varsity Green - Mark Yost

Varsity Green

By Mark Yost

  • Release Date: 2009-12-03
  • Book Genre: Finance
Our rating: 5/5 stars

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Varsity Green by Mark Yost

In Varsity Green, Mark Yost cuts through clich├ęs and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.

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